Jennifer Zawadzinski, with All You Magazine, shared this interesting (and rather humorous) poll that I wanted to share with all of you. It brought a smile to my face!
57% Would Rather Save $50 a Week than Have More Sex or
Lose Weight, According to Shortcuts.com/AllYou.com Survey
More Women (45%) Feel Better When They’re Cutting Grocery Costs vs. Sticking to an Exercise Regimen (24%)
Coupon Clipping Has Become the #1 Way for Consumers to Save; Survey Finds Almost Three-Quarters (71%) Now Clip Coupons
Over half (57%) of people would rather save $50 a week than come down a clothing size (31%), have more sex (6%), or gain an hour a day (6%), according to a survey conducted by AOL’s Shortcuts.com and Time Inc.’s AllYou.com. Highlights are below and results can be found here.
The survey revealed that more women (45%) feel better when they’re cutting grocery costs vs. sticking to an exercise regimen (24%).
Consumers are changing their spending habits, but not drastically. The survey, conducted by DMS Research with 5,877 respondents (5,250 females and 627 males), uncovered that small changes such as clipping more coupons, are taking precedence over large lifestyle adjustments like driving less or cancelling gym memberships.
Across all categories of spending, more women tend to be tightening their belts than men, cutting back on vacation, spending, and dining out.
The survey revealed:
Almost three-quarters of respondents (71%) are now clipping coupons;
A majority of men (58%) and women (53%) say that worries about money have not affected sex lives;
Four in ten respondents (41%) consider treating themselves to something under $49 to be a splurge;
Even in a tough economy, just over one-quarter (28%) of respondents won’t give up purchasing quality items and 17% won’t give up buying their favorite beauty product
“We know how important saving money and saving time are these days, so we aren’t surprised with the findings that something as simple as using coupons – and increasingly, electronic coupons – is on the rise,” said Tara Trocki, Director, AOL’s Shortcuts.com. “This is a testament that using a free, simple service can lead to significant financial savings without having to make a major lifestyle adjustment.”
Shortcuts.com, a free service of AOL, is a completely paperless, electronic coupon program linked to store savings cards. Consumers sign-up for20free at Shortcuts.com and then can load the coupons directly onto their grocery store loyalty cards each week so that they don’t have to organize and carry as many paper coupons.
“People want to save money, yet they are still seeking good value,” said ALL YOU magazine’s executive editor Susan Spencer. “On AllYou.com, we show people that the two are not mutually exclusive. You can enjoy life for less.”
**Spokespeople from Shortcuts.com and AllYou.com are available for interviews.**
Shortcuts.com, a free service of AOL, is a completely paperless electronic coupon program linked to store savings cards. Shortcuts.com makes it easy for consumers to save on the products they buy every week without the hassle of paper coupons. For more on Shortcuts.com, visit http://www.shortcuts.com
About ALL YOU
Time Inc.’s ALL YOU magazine is geared to the value-driven woman and sold on newsstands at Walmart stores nationwide and by subscription. ALL YOU offers practical, realistic, affordable ideas for every area of her life. Editorial covers a range of topics from budget-friendly recipes to affordable fashion for every body type to decorating ideas for under $100. ALL YOU was named to Adweek’s Hotlist for magazines under $50-60 million for three consecutive years (2007, 2008, 2009). The new ALLYOU.com (www.allyou.com) is a value destination on the web, marrying trusted, money-saving content with exclusive high-value coupons, daily discount offers, low-cost recipes and more.
Jennifer Zawadzinski, ALL YOU magazine