It seems that nearly all stores are offering some sort of rewards card these days and Michael’s is no exception. They currently have 72 stores included in a market to test out their own card. When you sign up, you will get a coupon for 20% off of your purchase + another 20% off coupon on your birthday every year. They also provide you with special card member savings and discounts as well as inside scoop to upcoming sales and deals.
You can sign up in the stores and then activiate your card on-line. You will want to check out the FAQs and see if your area is participating or not.