P&G Coupon Policy

This post may contain affiliate links. Please see my full disclosure policy for details.

I just had a reader point something out to me that I had not yet noticed.  You might want to dig out your P&G Insert from 9/26/2010 and take a look at all of the P&G coupons.  You will now see something listed in the fine print:  LIMIT OF 4 LIKE COUPONS in same shopping trip

So, that means you can only use 4 – $2.00/1 Always coupons in your shopping trip.  If you do need to use more than 4 coupons, there is a way around this.  You can just run multiple transactions and the store clerks should be able to do that for you.   That being said, a reader did have an issue using 5 total coupons and one of them not deducting the correct amount from her purchase – so she had to do a separte transaction and it worked.  So, it makes me feel that it is REALLY 4 P&G coupons in a single purchase

I personally do not understand why they are doing this.  They put the coupons out there to be used and now are trying to impose limits.  It actually makes me not want to purchase their products and I still am trying to understand the though process behind this.  Is it because they don’t want to pay so much for coupon reimbursement?  If that is the case, then, why even produce coupons?   I really don’t get it.  And yes – it irritates me! 

I am going to email their customer service about this and would recommend you do the same thing — here is a link to their email address.  We can only make a difference if we are willing to speak up!


  1. Alicia Alcorn says

    I have been noticing limits at stores also. Hy-Vee is limiting any printable coupon to a maximum of $3, even though they sell products that advertise going to their website and printing coupons worth $5 (I have emailed Kraft letting them know that their customers cannot use their printed $5 coupons at Hy-Vee) and Hen House imposes limits on their clipless coupon purchases at some locations and not others and some locations will not let you use a manufacturer coupon on a clipless item. Hen House also doesn’t carry all of the advertised products at all locations. I had to do some calling and traveling to get my shopping done. Boo!

    • rachel b. says

      price chopper told me this too last week! they wouldn’t let me use a B1G1 for an item (it was for 80 cent eggs…come on’! 80cents!) They said that they could not longer accept ‘free’ coupons and coupons higher than $5 (which i’ve never seen). How retarded!

  2. Dawn says

    I also noticed that in the fine print on my register reweards from Walgreens that it says, “Not valid on P&G products.” But yet it says the coupon is “Compliments of P&G.” That makes no sense!

  3. Kim says

    I talked to my Hy-vee manager about the Kraft $5 coupon the other day. He said they would allow it. I did mention that they all have stickers on them sending you the the Kraft website to print the coupons 🙂

    • Tracie says

      That’s great that you could use it! It is good to ask when a policy says a different price point — sometimes they will go ahead and accept them.

  4. Lisa M says

    I noticed on a Marcal Smallstep coupon that they added coupon can not be traded or auctioned in the fine print.

  5. Eric in OP, KS says

    I think I know why P&G and others are starting to do this – the prevalence of coupon clipping services which allow smart shoppers to load up on high-value coupons, wait for a loss-leader sale and then load up in one trip. From the store’s perspective, they couldn’t care less about the coupons since they’ll be reimbursed but they do care that someone doesn’t come in and put a huge dent in their stock for a sale item, which is why they often put a limit on these items. However, Hen House did NOT limit the recent Wisk laundry detergent sale, and I got not so much as a single glance when I used 9 $3 coupons on 9 bottles. But had they had a limit, no sweat, I’ve found out from the Walmart Neighborhood Market at 91st and Metcalf that they’ll price-match local ads and do NOT place limits on how many you can buy at that price, which is a great back-up in the event there is a limit.

    I also think that P&G wants to incentivize you to buy their product but they’re not interested in people buying in bulk at below cost prices, because they’re losing money overall. My gut feeling is that as this recession/depression continues its slow plod onwards, even more pricing pressure will be brought to bear on goods and even more companies will impose limits to protect their profit margins. Loss leaders were intended to get you into the store to buy more profitable goods and high-value coupons were intended to get you to try a product, but in a lousy economy many more people are doing what I’ve always done – get almost nothing BUT the loss leaders, buying them in bulk with coupons from a clipping service, buying only produce and meat on big discount and freezing them, and not buying regularly priced items. That’s great for me but lousy for the store, except of course that they are still making money because far too many customers are totally ignorant of the basic cost-avoidance stategies they could use to save real money.

  6. says

    I emailed them earlier this week and this is their response:

    Thank you for contacting P&G brandSAVER, Tristen.

    I’m sorry you’re disappointed with the limit on our coupons. We’ve found that the average consumer redeems a maximum of two identical coupons per shopping trip. By establishing a limit, we are protecting the average consumer who is trying to maximize their budget. Also, many retailers established limits to coupon redemptions. We appreciate your taking the time to let us know how you feel about our coupons. Comments like yours help us determine future plans for our brandSAVER inserts. Please be assured, I’m sharing your feedback with the rest of the brandSAVER Team.

    Thanks again for writing.

    P&G brandSAVER Team

  7. Connie Smith Greene says

    This was the response I got from P&G

    Thanks for contactin P&G, Connie.

    I’m sorry you’re disappointed on the new restriction we’ve added to the wording on our coupons. We’ve found that the average consumer redeems a maximum of two identical coupons per shopping trip. By establishing limits, we’re protecting the average consumer who is trying to maximize their budget.

    Your feedback is very important, though, and you can be sure I’m sharing your comments with the rest of our team.

    Stop back anytime.

    P&G Team