When I attended a conference the first week of August, one of the events I was a part of was called SocialLuxe. This event was a way to bloggers to connect with brands, but more importantly get the word out about Operation Smile.
Every three minutes, a child is born with a cleft. This makes it difficult (if not impossible) for many to eat, speak – or even smile. Edy’s has joined up with Operation Smile, an organization which is dedicated to helping with free evaluations and operations for children around the world. I couldn’t imagine my child not being able to smile at me, so I love that this group is there to help mothers give that gift to their own child.
Right now, when you upload a photo of your smile (via Facebook) — while holding some Edy’s Slow Churned Ice Cream – you will first and foremost trigger a $5 donation towards Operation Smile As an added bonus, you will be given a coupon valid towards a free cup of Edy’s Slow Churned Light Ice Cream. Make sure you show your big happy smile in your photo!!!!