This last holiday shopping season, Target implemented on-line price matching. It seemed to be pretty successful and as a result, Target has made this permenant! That means, if you find a lower price on-line at Target.com, Amazon.com, Walmart.com, BestBuy.com, ToysRUs.com, BabiesRUs.com, they will match it! Here is what they say in their Low Price Promise (price matching policy):
Price Match Guarantee:
“If you buy a qualifying item at a Target store then find the identical item for less in the following week’s Target weekly ad or within seven days at Target.com, Amazon.com, Walmart.com, BestBuy.com, ToysRUs.com, BabiesRUs.com or in a competitor’s local printed ad, we’ll match the price. Price match may be requested at Guest Services prior to your purchase with proof of current lower price or by bringing in your original Target store receipt and proof of the current lower price.”
Price Match Guarantee: the details
The item must be the identical item, brand name, size, weight, color, quantity and model number.
Limit of one competitor online price match per identical item, per guest.
Price must be valid at the time the price match is requested.
Retail price must be shown on the website or print ad. Online prices will be validated by a Target team member.
Competitor online items must be in stock at the time a price match is requested.
Competitor catalogs can be matched as long as the catalog displays a current date, retail price and meets all other competitor ad match qualifications.
If item is not available in a Target store, a rain check will not be issued to match the online price or competitor’s print ad.
We reserve the right to verify a competitor’s advertised price and the availability of the item.
Since this relatively new, you may run into some issues at your local store. I always recommend that you bookmark the Low Price Guarantee on your smartphone or print and take it with you.