A few weeks ago, I shared with all of you that Amazon Prime was considering a rate increase. The exact amount was not yet determined and they were not even sure they would follow through. Well, that has changed.
Starting with your 2014 renewals and for new members starting in 2015, your annual Amazon Prime rate will be $99 — up from $79. That is increase of 25%. While you may not be happy to pay more, you may not realize that they have not increased the rate since it’s inception back in 2005. With the cost of everything else going up, I am really surprised it took them this long to increase their fee.
Here is what Amazon had to say about the increase:
Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners’ Lending Library.
I know that for me, the $99 rate is still affordable. When I look at the total I save annually on shipping charges and access to the lending library and free movies/tv shows available, it is definitely worth the annual cost. You can read more about Amazon Prime here.
If you’ve been on the fence, try it for free for 30 days. Then, you can go ahead and purchase one now at the lower rate !!
So, now that the rates are going up, will you still continue to subscribe? Or, will you cancel your membership when it is time to renew?