Yes, those little inserts in the newspaper and in magazines really can make a difference – if you understand how to use them. So, let’s discuss coupon lingo first.
ONE COUPON PER PURCHASE. When a coupon contains this verbiage, it means that you can use one coupon for each item you purchase. So, if you have a 3 coupons for cereal, you can purchase 3 boxes and use all 3 coupons in one transaction.
ONE COUPON PER TRANSACTION. This means that you can only use on coupon each time you make a purchase. So, if you have 3 cereal coupons, you would need to make 3 separate transactions in order to use all of them.
ONE COUPON PER VISIT. If your coupon states this, then you can only use one coupon each time you walk into the establishment. Going back to our 3 cereal coupons as our example – you can only use one coupon every time you go to the store and would need to leave and re-enter the store to use more than one on the same day.
BUY ONE GET ONE (free or discounted). This is as simple as it sounds. When you buy the specified item as listed on the coupon, you can get something for absolutely NOTHING, or discounted if that is how it reads.
The catch with these coupons is that the manufacturer normally puts a limit on your free item. For example, it may say “not to exceed $3.49”. If the shelf price of the item that should be free is $3.59, you will be responsible for the difference of $0.10.
Now that you know how to read your coupon, you need to know how to USE your coupons to your advantage. Check out how to use your coupons here.