This promotion has made a return to Macy’s again this summer! Now through July 31st, when you make a $3 donation to help provide a book for a child, you will receive a coupon back to save $10 off of a purchase of $30 or more! They will donate 100% of the proceeds of the donations to Reading is Fundamental.
Despite research that indicates the importance of summer reading in preventing children from losing literacy skills, only 17 percent of parents say reading is a top summer priority, according to a new survey from Reading Is Fundamental (RIF) and Macy’s. The survey, conducted by Harris Poll, also finds that children spend nearly three times as many hours weekly watching TV or playing video games as they do reading in the summer. More than 1,000 parents with children ages 5-11 completed the survey online in April.