When you are shopping, have you ever seen that “Limit 2” sign and think – I better buy this? Did you know that this is just part of some of the mind games retailers play with consumers? There are several common practices that they use – but as long as you are aware of them, you won’t end up spending more than you need to.
1. The “2-fer” Sale. You have probably noticed when flipping through the pages of the ad circular or walking the aisles of the grocery store, many items are marked 2/$5.00 or 3/$5.00 or even 5/$5.00. This equates to $2.50, $1.67 and $1.00 each, respectively, for these items.
Unless it is specifically stated in the advertisement that you must purchase the quantity listed to get the reduced price, you can purchase just one and get the sale price.
Something to keep in mind is that if retailers fail to mention that you must purchase a specified number of items to get a sale price, it is considered false advertising. If you find this happening, you will want to contact the FTC (Federal Trade Commission).
2. The “Limits” Sale. Sometimes you will see an item that shows a sale price and also says “Limit 3.” This is another pitfall you do not want to fall victim to.
When consumers see the word LIMIT, it immediately makes them think that they would be missing out on something hot if they didn’t not only purchase it, but didn’t purchase the limit. Don’t feel you must purchase limits, or even anything associated with a limit to get a great deal. Always compare the original price and sale price to make sure it really is a good deal.
3. The “Real” Price. This actually can go hand in hand many times with the “2-fer” sale. Check the original price before you think it is a good deal. For example, some of the stores here put Pringles Crisps on sale 2/$3.00 all of the time. If you check the original price, you will see that they are normally priced at $1.59 each – so you really are saving only $0.09. Not really a sale, if you ask me.
4. The “B1 G1” Sale. For some reason, everyone thinks a B1G1 sale is always a great deal. If it is a B1G1 Free sale, then you are getting the items half-price. However, if the sale is B1G1 50% off, then you are only saving 25% off of each item. Always be sure to do the math on these sales to see if it really is a good deal or not.