Three Reasons Why Coupons Have Limited Prints

I am sure it happens to you.  You print your coupon and go back and try to get another one and it says LIMIT REACHED.  Why are you limited to the number of coupons you can print?  There are actually reasons why you can’t print as many as you’d like.  In fact, here are THREE reasons why:

PART 1 – WHY DO COUPONS HAVE LIMITED PRINTS?

When a manufacturer wants to release a printable coupon, they have to pay for the prints (just as they do in the weekly newspaper ads).  For this reason, they have to establish a budget.  That budget will allow for “x” number of prints across all sources.   That in turn sets the number of allowable prints allowed by consumers.  As we all print, the number counts down and when the last coupon is printed, the coupon disappears from the list.

PART 2 – WHY AM I PERSONALLY LIMITED TO THE NUMBER OF COUPONS I CAN PRINT?

The manufacturers want to make sure that the coupons can reach as many consumers as possible.  Since the budget will allow only a select number of coupons to be printed across all sources, they want to ensure that everyone has a chance to get one.  For this reason, they put a limit of 2 prints per computer or IP address.  This is actually built into the agreements between the coupon source and the manufacturer, to ensure that one person will not be able to print an excessive number of coupons.

PART 3 – WHY CAN’T I PRINT THE SAME COUPON AGAIN?

Many times, a coupon will run out of prints only to return again.  Sometimes, these returning coupons fall under the same original agreement — they have simply increased the budget to allow for additional prints for consumers. Since it is still part of the original agreement, the same limits apply per consumer.  For that reason, you may not be able to print it again.  There is no way for anyone to know when it has been reset (meaning everyone can print again as it is a new printing contract) or if it is the same coupon returning for a second chance printing.

So there you have it!  The reasons coupons prints are limited for all of us.  Hope it answers some of the questions you might have!!!