It happens to all of us. You are shopping and you see a good deal on a product. You look at the package and notice that there should be a coupon (what we call a peelie) but it is missing!! Someone stole the peelie! Someone is being dishonest! Or……..are they?
Earlier today, we had an issue with a local HyVee store running a promotion on Velveeta. People were reporting that the store removed all of the peelies from the boxes so that no one could use them? What in the world was going on? Like you, I thought the store pulled them because they did not want anyone to use them. Fortunately, I was able to speak directly to the Assistant Store Director and get clarification. Here’s what happened (and can happen at stores across the country):
When a store wants to run a promotion, they work directly with the manufacturer and are offered the discount. In some instance, the manufacturer, will state that the price can be $x.xx after the coupon on the packages (the peelie). What tends to happen is dishonest people walk through the store and take the coupons from the packages, meaning that the customer misses out on the discount.
Stores, trying to help ensure everyone gets in on the savings, will go through and pull off all of the coupons. They then reduce the advertised price to what it would be after the coupon. This way, no one steals the coupons and everyone gets that same bottom price. Confused? Let me try to explain this with an example (which is the instance for a local offer).
Velveeta Cheese is $4.99. When the consumer uses a peelie coupon for $1/1, they will pay $3.99. If the coupons are all removed from the packages, the consumer will be stuck paying $4.99.
If the store removes the peelie themselves and submits the coupon to Kraft, they can then offer the price that it would be if you used the coupon. Since the store is being reimbursed $1 for the product, they, in turn, reduce the price down by $1. In this instance, that resulted in the product being advertised at $3.99. This way, everyone gets the exact same price. No issues of theft.
There are instances where a store misses the peelies and that means you were just a lucky shopper and received an even better deal. Stores really do want to work with customers and help them save money. Sadly, with the increase of coupon theft in stores, this is what they have to do. Understanding how this process works helps us all in the end – and we all save at the store.
*Note – if you paid $2.99 after coupon for Velveeta in Kansas City, then you were one of the lucky few who ended up finding one of the boxes which were overlooked and should have had the coupon peeled off of it.